Terex Brand Brief
Terex Corporation is an American worldwide manufacturer of lifting and material-handling plant for a variety of industries including construction, infrastructure, quarrying, recycling, energy, mining, shipping, transportation, refining and utilities. The company’s major business segments include aerial work platforms, construction cranes, bulk-material hauling machines, road-paving machines, and container-port cranes. The Terex name has its origins as a division of General Motors. Due to a 1968 Justice Department ruling, General Motors was required to stop manufacturing and selling off-highway trucks in the United States for four years and divest the Euclid brand name. GM coined the “Terex” name in 1968 from the Latin words “terra” (earth) and “rex” (king) for its construction equipment products and trucks not covered by the ruling.